60% Businessman, 20% Technician, 20% Artist

Deciding to take your photo-career to the next level and start a business is a milestone in your photography journey.

I believe when you have reached this state in your career you are on the right path; especially because a decision like this comes from real demand for your unique services.

WARNING!

Your life is about to change. The balance between the businessman-technician-artist in you will have to shift for survival. Starting a business is the worst thing ever! You are taking a leap from a Monday-Friday 9 to 5 secure job and steady paycheck to a highly demanding Monday-Monday all hours of the day fluctuating income lifestyle, not a job, but a new lifestyle. The small business life is not for the faint of heart. You now have to value time over money. The misconception of going into business for yourself is that you’re doing it for more money or to be your own boss. Well my friends, that’s not the case, especially as a photographer. If you’re the type of photographer that wants to book clients, manage clients, shoot, edit photos, design products, personally deliver, market, advertise, and handle finances all on your own you will not go far! Going pro means you have evolved into a businessman and thus must think like one; this means focusing on your strength and outsourcing your weaknesses.

If you haven’t peed your pants yet, then here is how to get started on this wild transition from being a hobbyist to a professional photographer.

THE LEGAL

  • Decide your business structure; sole proprietor, LLC or corporation. Read more about business structures here,  Texas Comptroller of Public Accounts. I personally began as a sole pro and then switched over to an LLC because there are risks one takes as a photographer that can result in lawsuits and an LLC protects your ass(ets). When it comes to dealing with government crap I get all scared, and because of that fear I hired a lawyer to handle the paperwork and legalities of registering my business. This route can get pricey as I stated in one of my previous posts but it was the best choice for me. I believe the registration fee if you’re going solo is $350.

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  • You also have to register for a Federal Tax ID. The government requires you to collect local and state taxes. Every service you offer has to be multiplied by 8.25% and that’s that amount you have to set aside for Uncle Sam. Click on the image below to find out why you have to pay taxes and how to go about it. The link will also allow you to began registering your business for a Tax ID.

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  • Register your business name with your local county. If you are operating in Hidalgo County Texas download and fill out this FORM.

BRANDING

ben briones studios

  • Will you be a signature photographer or create a studio franchise? This question is important in identifying the services you will be offering and how those services will be managed. My suggestion is to make a list of the services you want to offer and then ask yourself if you will have a hand in all those services or if you’re willing  to delegate them. This is important to know before registering your business because the government asks you to state the intention of your business. At this point you’re no longer just a creative now, your businessman-technician-artist balance is shifting.
  • After legalizing and deciding your business direction now a new concern arises; personal image. How do you want your business seen as? Who are your clients? As stated above once you have reached this milestone it’s because of demand for your unique services. That being said I would hope your business has some type of identity but you’ll be surprised how many photographers have decided to go from hobbyist to pro without any following or branding.

FINANCIAL ORGANIZATION

ben brione studios bank of america

Money makes the world go round and it will make your business go round as well. You have to open a business bank account! In order to do this you must present your Federal Tax ID. For my business I use Bank of America because I’ve had a personal account with them since I was 18 years old. Talk to my homegirl, Ada Montemayor over at the Bank of America on N. 10th Street in McAllen. She handles my business account(s) and can help you (956) 928-7151, tell her Ben Briones sent you.

The importance of a business checking account is crucial because it will help you manage the expenses and profit of your company. You can literally see if your business is growing or failing through the numbers. Most business checking accounts are accompanied by a savings account, which you could use for saving purposes or taxes. I used my business savings account to separate my sales taxes.

CLOSING

Follow these steps and do the research needed for your business. If you need to hire a lawyer do so. An account can also set up your business as well. I hope this blog was helpful and it will help you decide on taking your photography career to the next level. If you have any questions feel free to email me or fill out the contact form below.

 

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