Instagram; how to extend your brand!

As photographers, Instagram should be a must-have app on your mobile device! It really helps tame the urge to shoot because we now have an outlet to photography on the daily!

Now for the professional photographers who are looking to use Instagram for both pleasure and business; the thought process of posting images becomes much more strategic.

Can I make money from the images I post on Instagram?

To be honest there are very few business-minded photographers out there. You’re probably not concerned about capitalizing on “your passion”, but I’ll tell you this…if you’re not then you’re just a hobbyist, even if you charge.

To my professionals who do want to make a living off photography, here are some pointers on how to capitalize on Instagram through your art and personal images.

1. Become transparent or “real” via Instagram. People want to see who you are and what you’re really about. Post your art but also post some of your personal life. This matters because people do business with people, especially in our line of work. Client relationships are important to the service industry because the happy clients are the biggest promoters of your brand.

2. Build a following around your brand by using a unique hashtag that will filter your images for people to explore your brand on the platform. Encourage your clients and friends to use these hashtags on posts and reposts they upload about you on their account.

3. Create a call to action on the post you purposely upload to use for sales. Invite the viewer to your website or blog. Or to repost your image with a reward for doing so. The call to action doesn’t lead to a direct sale but it brings awareness to your brand or unique product.

4. Utilize the video capability of the application. Photography comes first nature to you but video will challenge you to be more creative and appealing to build a larger awareness to your photography. Make a behind the scenes video of a session or of you selling a unique service.

5. Reply to every single comment that is made on any of your posts regardless if pertains to your photography or not. This goes back to being real. People do business with people and as a photographer this matters a whole lot. A social media expert, Gary Vaynerchuck, in his book The Thank You Economy talks about how you need to give the one-to-one attention to your customer base, and in return they will buy your product.

Capitalizing on your passion via Instagram can and will lead to more sells but you just have to be consistent and strategic with how you use the app. 

If you would like to know more on how you can extend your brand on this platform, feel free to email me at ben@benbriones.com for a one-to-one training session.

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