Bride-To-Be Miss Vanessa Reyna – Mcallen, Texas – Ben Briones Studios

Vanessa Reyna and her fiancé are such sweet hearts. What I really liked about them and thought was super unique was the involvement of the groom in the planning of their wedding. Ninety-nine percent of the time my main contact is the bride but for this couple, Mr. Michael took charge and was the one I spoke to. It’s cool to finally to talk to a man who was equally interested in the planning of his wedding.

At the beginning of the month, Vanessa had asked for a quote on photography for her bridal shower. The quote was created and sent out. Their budget was a little tight so they had replied and told they were going to pass on professional photography at the bridal party. I thought to myself, “I can’t let this just pass. I really like this couple and I want to serve them”. Lo and behold I sent them another offer and they accepted it. I dislike to leave my clients hanging without professional pictures at special events. As wedding photographers sometimes we have to step out of our comfort zone and serve our client and show them we really appreciate them.

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Apologize To Your Client Now!

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“I’m sorry” in the business world goes a long way, especially when we fail to meet our clients expectations. As business owners we have so many things going on that sometimes we fall short and our clients suffer.

Today I’d like to give you 5 tips on why apologizing to your client is a good business practice you should implement in your photography business.

1. Saying “I am sorry” in person or via a hand written letter reminds the client that you are just as human as they are. Sometimes clients see us a brand instead of a person and they might disconnect, making them a little meaner to us when they are upset. Remind them you’re a person too with an apology letter.

2. Saying sorry reminds you to never make that mistake again. As business owners, we are dealing with so many things sometimes we fall short of what said we would deliver to our clients. Growing a pair and telling your client why you messed up will save you from future ordeals.

3. Bad reviews are just as helpful as good reviews. Never delete or remove a bad review on your business because then you would just be lying to future clients. My suggestion is to apologize publicly to that client rather it be on your Facebook page, in a blog post, on your google place, etc. This will show future clients that you are real and can be trusted.

4. Throwing in a gift card or some type of gift in your apology can quickly change the clients mood from I’ll-Never-Hire-You-Again to You’re-Not-That-Evil, which in the long run is good because you have a higher chance of the client referring you to friends and family.

5. Saying sorry should be limited. You shouldn’t have to be apologizing more than 4 times a year. Think of it as one of those rare Mario Party Candy like the Bowser Candy that allows you to steal everyone’s stars. Keep your apologies in your secret weapon drawer and only take one out when you absolutely need it and your reputation is on the line.

TO DISCUSS SOME SITUATIONS WHERE YOU HAD TO APOLOGIZE TO YOUR CLIENT AND WOULD LIKE SOME FEEDBACK PLEASE FILL OUT THE CONTACT FORM BELOW. TO HEAR PERSONAL STORIES OF TIMES I HAD TO APOLOGIZE TO A CLIENT PLEASE FILL OUT THE CONTACT FORM BELOW.